It’s true. Each year, Mobile World Congress offers key trends and themes that shape how global mobile operators address their infrastructure needs.
With the theme, Redefining Mobile, this year’s MWC promises to be super-exciting!!
Mavenir Systems provides mobile infrastructure solutions for mobile operators to offer 4G LTE and cloud-based communications services. They provide IP-based core network solutions for mobile operators worldwide to migrate voice and messaging services to LTE and enable operators to offer enhanced user experiences with voice, video, rich communications, and converged IP messaging.
Mavenir has been busy executing their strategy – helping mobile operators transform their core networks. Our customers know we have the most innovative and agile offering in the market today for Converged Voice, Video and Messaging and what’s more, it’s already proven - live and deployed in major markets delivering results and compelling economics.
Excerpts from Wireless Week article follow. For the complete article, click here.
The “V” in VoLTE Also Stands for Video
The dramatic increase in mobile video consumption is compelling operators to fast-track their LTE deployments to ensure a strong customer experience with their service, while continuing to maximize their 3G technology investments. As part of that acceleration of LTE, a critical component will be determining a network deployment model for mobile video and accompanying applications that balance CAPEX/OPEX investments with expected revenue generation. See more on VoLTE and Mobile Video.
Operators Jump on the Mobile Cloud Bandwagon in a Big Way
They (Mobile Operators) will leverage their key assets (e.g., network, subscriber base, mobile number, and billing relationship) to enter the mobile-cloud services market in a large way and offer a compelling service experience that will be unparalleled by OTT players. In addition, operators will collaborate with OTT players by creating a platform for new application development with web APIs for new third-party applications (like Android apps) and user experiences (e.g., interactive IM and voice chat while playing games, such as Angry Birds). See more on Mobile Cloud Services.
Mobile Entertainment Growth Presents Opportunity for RCS Adoption by Mobile Operators
The opportunity for operators involves Rich Communications Ecosystem (RCE) and Social Networks Aggregation. RCE provides next-generation ubiquitous personal communications for “always on” mobile users to effortlessly access multimedia communications that enhance and expand personal mobile interactions. RCE will gain more momentum as operators launch globally interoperable, socially interactive services to build loyal mobile communities.
Social Networks Aggregation enables mobile operators to lower network costs by optimizing social network traffic, provide personalized delivery of social feeds to end users, manage contacts across various social networks, and expose a common set of operator-controlled APIs to accelerate differentiated services in the network and on operator-branded devices. See more on RCS/RCE.
At Mobile World Congress 2012, look for mobile operators to discuss larger-scale adoption of RCE services to meet the customer demand for mobile entertainment and – more specifically – widespread growth in social networking. RCE will prove instrumental in ensuring that mobile operators can insert themselves into the mobile entertainment value chain.
Pardeep Kohli is president and CEO of Mavenir Systems.
Dan
February 3, 2012
Pardeep,
I couldn’t agree with you more. The real “V” in VoLTE is Video. And Operators realize that services such as Skype and FaceTime will operate flawlessly in the higher bandwidth, lower latency environment that LTE provides. They’ve got to step-up or risk losing all that services based revenue necessary to catapult their share price to the next level.
That said, the key is maximizing what I call the “applications suround” that Ip integration provides. That eco-system, supported by the RCS standards will literally make almost whatever combination of applications work seamlessly for the subscriber. Whether they want to simultaneouly video chat and surf the web to share a YouTube Video while chating or if they just want to add in another person thereby holding a Video Conference, the technology will finally support a high quality user experience.
I, for one, can’t wait!